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Website tactics for luxury brands
Social tactics for luxury brands
Visual references for luxury brands
Enter the homepage of the legendary Brunello Cucinelli’s website and you’re greeted with a well-known line from Critique of Judgment, written by German modern-philosopher, ******Immanuel Kant.
An absolute bar from the empirical realist, and one that takes you down endless rabbit holes concerning the meaning of, well, beauty, morality, and good.
Or maybe it just leaves you puzzled, wondering why a brand clothing brand has any business flexing on us this hard.
Just checking that we’ve come to the right place.
This is the website of a luxury brand, right?
No matter what it does to you, one thing’s for sure: it highlights the core pillars of what a luxury brand evokes.
The same Brunello that sells $5,000 sport coats and $1,400 clogs isn’t selling you products. It’s selling you dreams.
Focus on the vision with us.
What does it mean to be a luxury brand in 2024?
To understand it in its current iteration, we must explore where modern luxury stems from.