Index 🗃️

**Introduction** 📜

**What is creative operations** 🔍

**Helping creatives + teams plan better** ⚒️

**A word about AI in your work** 🤖

**How to use creative references** 🎨

**How to master creative collabs** 🤝

**Tactics for creative types** ✍️

**How to develop content ideas** 🤳

**Wrapping up** 🚀

        This report is brought to you by Air

A word from Air

A workspace snapshot from Air users, Hims & Hers

For too long, creative teams have lacked the structure they need to operate efficiently.

Sales teams have Salesforce. Devs have GitHub. Marketers have HubSpot.

Yet creatives have been left with fragmented workflows and endless operational roadblocks.

Until today.

We're excited to share that we've raised a $35M Series B from Avenir to build a true system of record for creative work.

What does that even mean?

At Air, we enable creative teams to:

• Stay organized with a centralized database for all working files, feedback, and final assets
• Move faster by integrating with the tools they already use to create and distribute content
• Gain clarity through a real-time dashboard that tracks content usage and performance

Our all-in-one platform will centralize your assets, simplify collaboration, and give you insights to improve your content so you can focus on what you do best — creating.

The landscape for creative work is evolving.