https://www.youtube.com/watch?v=Moe66fZ9QkE&feature=youtu.be
To complement the last video I listed out all key factors I discussed around
Like I mention in the video, the goal is to grow your toolkit. List these things out in a doc, keep adding to them, keep your ideas and references in one place and they’ll become invaluable.
A practical guide for marketers and founders
What is Positioning?
Positioning is what your brand wants people to think of when they hear your name.
It’s a foundational strategy that shapes your product decisions, brand messaging, and advertising direction.
Examples:
Positioning starts with product and is reinforced by marketing. Here are core approaches: