https://open.spotify.com/playlist/5zBSJVm81cJ1RqwtkeCDyT?si=2c86d7400aa84ca5
1/ Website tactics for luxury brands
2/ Social tactics for luxury brands
3/ Visual references for luxury brands
Enter the homepage of the legendary Brunello Cucinelli website and you’re greeted with a line from from the ever-relevant modern philosopher, Immanuel Kant.
It’s an absolute bar from the empirical realist, and one that takes you down endless rabbit holes concerning the meaning of, well, beauty, morality, and good.
Or maybe it leaves you puzzled, wondering why a brand clothing brand has any business flexing on us this hard.
This is the homepage of a luxury brand, right?
No matter what it does to you, one thing’s for sure: it highlights the core pillars of what a luxury brand evokes.
The same Brunello that sells $5,000 sport coats and $1,400 clogs isn’t selling you products. It’s selling you dreams.
So, focus on the vision with us.
