**Opportunities in the home** 💸
**Web tactics for home brands** 🔗
**Website landscape** 🖼️
**Standout products in the home** 🎨
**Creators & influencers in the home** 🤳
**Design directory & database** 🔢
**The power of luxury lead magnets** 🧲
**Expert interviews** 🎙️
It's 1956.
We're in a post-war America with booming industry, freshly paved roads and highways, and suburban expansion that echoes the sentiment of Manifest Destiny.
From the colossal showroom in Venice, Los Angeles, you'll find the married couple and business duo Charles and Ray Eames, set to launch a chair that would change how we think about furniture forever
We're talking about the Eames Lounge Chair, of course.
At the time, there was nothing revolutionary about it. But this chair would later become arguably one of the most important pieces of furniture in history.
It was a masterpiece of form and function that declared something we'd never connected to the home: your home isn't just a place to live; it's an expression of who you are.
Fast forward nearly 70 years.
We're witnessing a similar paradigm shift in the home goods space but at an unprecedented scale.
The home goods category has evolved from purely functional items that fill spaces to deeply personal artifacts that tell our stories. What was once a simple question of "What do I need?" has morphed into "What does this say about me?"
The path to here has been anything but linear. We've seen the rise and fall of minimalism ("Does it spark joy?"), watched maximalism storm back with a vengeance (hello, grandmillennial style), and observed as homes transformed from private spaces into social media backdrops and personal brand extensions.